Establish Your Professional Brand
-Did you know that it takes just 1/10 of a second for someone to form a first impression?
-Your LinkedIn profile is the first impression people will have on you; it's the the foundation of your online presence.
-Make sure your profile is current and reflects who you are both personally and professionally.
Professional Headshot
-High quality
-Current (tie vs. no tie; glasses vs. no glasses)
Banner Image
-High quality
-Landscape orientation
-Examples: favorite sport / team, local sunset, vacation photo, office building, niche-market
Headline
-Go beyond your title
-How do you help people? Who do you help?
-Example: Helping Business Owners Balance & Optimize Their Financial Obligations
About
-Readers see 2-3 lines before clicking "see more"
-1-3 paragraphs
-Expand upon your Headline; tell your story, share your Why, mission, etc.
-Include a bit about who you are outside of work
-1st person
Experience
-Link to your company's LinkedIn page
-Include your disclosure in the description
LinkedIn Daily Habits
Integrating LinkedIn into your Daily Routine. The key to success with Digital Marketing is to incorporate daily habits. This PDF includes suggested Time Blocks & Tasks to help you make LinkedIn & Digital Marketing a part of your Daily Routine.
Watch this Video for Tips on Networking within your LinkedIn Network
The ABCs to LinkedIn: Your Connections from A to Z.
How many of your connections do you really know? In order to best utilize LinkedIn as a tool to help you grow your business, you should only be connected with people who you would feel comfortable sharing your Why with, working with and/or leveraging for introductions.
Working your way one letter at a time, one week at a time, start going through your existing connections. For each name you come across, you could:
A. Reconnect with someone you haven’t talked to in a while
B. Start a conversation with those who you don’t know and would like to know
C. Delete those who you do not want to start a conversation with, nor would want to ask for an introduction
LinkedIn Messaging Best Practices
The GOAL of a message = Start a Conversation
When sending a message via LinkedIn, it’s important to remember that you are sending a message to someone you’re already connected with. For those who you choose to send a message to, download this PDF and consider the best practices that are outlined.
For More LinkedIn Messaging Best Practices Watch the Video Below:
Social Selling Tip: Part 3 Building a Strong LinkedIn Network
Messaging Example #1
Context: sending a message to someone you know and are connected to, but haven’t talked to you in a while.
Text: Hey Joe, your name came up on LinkedIn so I figured I’d reach out! It’s been way too long since we’ve last talked. Looks like you’ve been doing well at XYZ Company; I’d love to hear about it over coffee. This week Thursday and Friday morning work well for me; otherwise we can look at next week. Let me know & looking forward to catching up,
John.
123-456-7890
Messaging Example #2
Context: sending a message to someone you’re connected to, but don’t know who they are.
Text: Hi Sally, I hope all is well with you. I came across your name on LinkedIn and could not recall how we got connected or where our paths crossed. As you’re currently a part of my network, I would like to get to know you better. Do you have time next week for a 15-minute call? How does Tuesday or Wednesday afternoon work for you?
Looking forward to it,
John.