7 Steps to Building an Effective Marketing Plan
Starts with your core idea – who you are and why you do what you do.
- Set Business Goals
- Identify Your Target Audience
- Identify Strategies, Tactics and Budget
- Build the Assets You Need
- Identify Key Success Metrics
- Execute
- Evaluate Performance
Customized First Financial Group Collateral
We'll provide you with Business Cards, Email Signature and Letterhead; as well as Branded FFG Ecosystem One Pagers to showcase all the unique strategies and services FFG provides.
Basic Digital Presence
All FFG reps have a free interactive Branding Page on the FFG website featuring their bio, a photo and contact information.
Marketing Suite
Marketing Suite is our social media publishing platform, powered by FMG Suite. Social publishing with Marketing Suite provides a modern, streamlined marketing experience that will help improve productivity and drive business. Marketing Suite social publishing includes:
- The ability to share content to your approved social media accounts
- A content library full of approved and third-party content.
- Personalized landing pages for those who do not currently have a website. This is a one-page website that contains your contact info, bio, a form to contact you, and the ability to include up to three call-to-action buttons.
- A Proofpoint integration to facilitate the compliance review process for social posts.
Creative Ways to Maximize Your Social Media Profile and Brand
Today’s Digital World requires you to be social media savvy! Using tutorials and resources, we'll give you the Tips, Tricks & Hacks to fully take advantage of and maximize your Social Media brand and presence.
Creative Methods to Maximize Your Social Media Prospecting
We'll help you Optimize the Power of Social Media by teaching you to:
- Create a systematic process that allows you to connect with prospects you’re interested in working with.
- Leverage multiple touch points that will warm up your connections
- Find and engage with Ideal Connections
- Immerse Yourself in an Industry or Profession to Attract Prospects
- Write messages that get responses
- Start Conversations with Prospects
- Clean-up your Accounts so they don't get Locked
FMG Suite Persona Dashboard
- Personalized email and social tools, including automated social media posts and customizable newsletters.
- Comprehensive email and social metrics (email templates include: Appointment Reminder, First Meeting Checklist, Following Up After an Appointment, Ask for Referrals, and more!)
- Event invitations, registration tools and tracking analytics.
- FMG Suite’s pre-built campaigns for automated marketing can save you time and keep your clients and prospects engaged.
- Automated Campaigns include, Birthday/Holiday newsletters, Market Update newsletters, Video of the Month and more.
Virtually Financial Webinar Series
To continue to help support in serving our clients and their families, FFG is partnering with industry specialists for a webinar series designed to help our clients navigate uncertain times.
- Subject matter appropriate for both Individual clients and Business clients
- Our Jan. 2022 Event already has 350 Registrants
- You’ll be trained how to invite and follow up with your contacts, as well as grow your prospect list by utilizing these complimentary sessions.
PREVIOUS WEBINAR ANALYTICS
Advisor Resource Center
Internal resource center with best practice tutorials and resources to help new financial advisors market themselves and provide their clients and prospects with the information they need.
FFG RESOURCE HUB
First Financial Group's SharePoint Intranet. Features timely updates, FAQs, Training Replays, Firm Directory and much more!