Life Insurance 101
3 important lessons to help you understand the basics of life insurance
What is Whole Life Insurance?- The Value of Whole Life
Whole Life Insurance is a versatile product that provides unique benefits which differentiate it from all other financial instruments. Below we offer a high-level overview of the top five features that make Whole Life such a valuable asset.
1. Lifetime insurance protection
Whole Life Insurance provides a family or business with permanent protection against the overall long-term impact of losing a family member, business owner, or employee.
- Family protection: If you pass away, Whole Life Insurance can help your loved ones replace your income or cover expenses like tuition, loans, or mortgages.
- Estate planning: Whole Life helps to ensure the orderly transfer of assets after you pass away by offering:
– liquidity to pay estate and your taxes
– assets to generate income for spouse or children
– estate equalization among heirs
- Business protection: Whole Life Insurance is ideally suited to help fund business continuity plans, including buy-sell agreements, supplemental retirement programs and the payment of loans and mortgages.
2. Asset diversification
In addition to providing a death benefit, Whole Life has lifetime benefits that are uncorrelated to most other typical asset classes. One of the unique benefits of whole life is the way it enhances the value of other assets during retirement. The presence of a guaranteed death benefit may enable you to spend down principal and interest to supplement retirement income — knowing that the principal will be replaced for your family upon your death.
3. Guaranteed rates and values
The guarantees within a Whole Life policy can be viewed as either rates or values. When actuaries design a Whole Life policy, they begin by determining what rates are going to be guaranteed. Once the guaranteed rates have been set, they are used to determine policy premiums and values. A Whole Life policy is built upon a foundation
of 3 guaranteed rates:
Mortality rate
This guarantee comes primarily from the CSO table, a table of guaranteed mortality rates that is periodically updated by the National Association of Insurance Commissioners.
Interest rate
This rate for Mass Mutual policies is 4.0% or 5.0% (depending on the policy) for the entire life of the policy.
Expense factor
An allocation for expenses that is covered in guaranteed values.
The above guaranteed rates are combined in an actuarial formula creating three unique guaranteed values:
Level Premium:
The annual premium or cost for the policy is guaranteed to never change
Death Benefit:
The amount of money that is paid if you pass away is guaranteed to never go down
Cash Value:
An allocation for expenses that is covered in guaranteed values.
4. Dividends
Whole Life from a mutual company, such as Mass Mutual, offers dividend payments to policyholders if declared by the Board of Directors. When dividends are declared, they have three components:
- Investment results: The insurance company’s current investment rate in excess of the guaranteed rate promised in the policy.
- Mortality experience: The difference between actual mortality experienced and the guaranteed mortality rate in the policy is multiplied by the net amount at risk to determine part of the dividend.
- Expense management: If the company’s expenses are lower than anticipated, those savings also help to support a more favorable dividend that year.
Policy owners may choose among several dividend options. The most popular option is to use dividends to purchase Paid-up Additions (PUA). This allows the policy owner to purchase additional guaranteed permanent paid-up insurance.
5. Taxation protection
Life insurance is viewed as a good thing for the benefit and welfare of society. Therefore, significant tax benefits have been given to it that are not found in other financial instruments.
- Income tax-free death benefits
- Tax deferred buildup of cash values inside the policy
- Access to policy values on a tax-favored basis
Whole Life Insurance provides:
- Guaranteed lifetime protection for those that you leave behind.
- A comprehensive asset that won't be impacted by market fluctuations.
- Guaranteed rates and values unlike any other financial product.
- Dividend payments that can be used in a variety of ways.
- Protection from typical asset or estate taxation.
Term Life Insurance Basics
WHAT?
Before talking with your clients about their “tomorrows”, it is important to thoroughly cover what might happen “today.” One of the fundamental life insurance products used in this professional discussion is term life insurance.
Term life insurance provides a death benefit payable to a beneficiary upon death of the insured in exchange for a premium payment. The coverage is temporary in nature and does not build policy cash value.
WHY?
The goal of life insurance is to allow a client’s family to enjoy “the same life” in financial terms that they would have experienced if the client had not died. This value is based on a concept called Human Life Value (HLV). Factors used to determine Human Life Value include planned retirement age, occupation, annual wage and employee benefits.
Term life offers affordable coverage that protects a client’s family for a set period of time. While Permanent life Insurance may offer a host of attractive features, initially it may be cash flow prohibitive for some people to purchase their total amount entirely as permanent life. So, rather than being "underinsured", the prudent choice may be for a client to use an "all Term" or a "combination of Term and Permanent" approach.
How Does It Work? Basic Term Insurance features and benefits:
- Set term: The client buys a term period providing coverage for the length of time they need. When the term period is up, so is the coverage.
- Affordable and predictable payments: Premiums either stay the same for the length of the term period, or start low and increase throughout the term period.
- Proceeds are paid in the event of death during the term period, typically income tax-free.
- Conversion options: Many term life products offer the client a window during which they can convert their policy to a permanent life policy without having to go through additional medical underwriting.
- A Waiver of Premium Rider may be added for an additional premium to waive premium payments if the insured becomes totally disabled.
- An Accelerated Benefit for Terminal Illness Rider is available on Mass Mutual Level Term policies at no additional cost. This feature allows access to a portion of the death benefit in the event the insured is diagnosed with a terminal illness to help pay for things such as uncovered medical care or other expenses.
Types of Term Life Products
Yearly Renewable
Annually renewable term insurance (policy number 17-YRT) provides a level death benefit in exchange for an increasing annual premium payment. Both the premium and death benefit expire at the end of the term period.
Level Premium
Provides a level death benefit in exchange for a level premium based on age and term period. Both the premium and death benefit expire at the end of the term period. Term periods typically run in 10, 15, 20, or 30 year blocks.
One Year Convertible Term
It helps fill an immediate gap in financial protection at an affordable cost, and locks in insurability for conversion to permanent coverage within a year — no further proof of good health will be required. Plus, a generous conversion credit allows you to recoup nearly 100% of the premium if you decide to convert to a MML single life permanent policy at the end of the year.
Life Insurance Sales Concepts Brochures
This suite of brochures can support you as you make connections with clients and prospects to share the value of our products and determine what's right for them.
College Savings

This brochure introduces whole life as a resource to consider when building a college savings plan strategy.
Juvenile Gifting

This brochure focuses on educating how gifting a whole life policy can benefit future generations. Give the gift of life insurance.
Supplemental Retirement Income

This brochure illustrates whole life as an integral part of a client's retirement plan. It also features a case study.
Tax Diversification in Retirement

This brochure illustrates the importance of having an effective tax diversification strategy in place.
Policy Review

This financial professional guide focuses on how to gather the necessary data and use tools like GPS to build an action plan for your client.
Life Insurance as an Asset Class

This guide uncovers the uncommon knowledge about life insurance, and helps your clients create a path to a stronger financial future with Life Insurance.