Caroline Morris, CFP®, ChFC®, CLU®, RICP®, CFBS

Vice President
1593 Spring Hill Road, Suite 500 East
Vienna, VA 22182-2245
Office: 703-394-7112
Cell: 202-413-2380
caroline.morris@ffgadvisors.com

My passion is to dramatically impact the lives of others by educating on how to maximize wealth potential. My mission is to strengthen the financial security of my clients and discover strategies to realize their financial goals.

I originally became a financial advisor because I believed I could change the way advising was done. I had seen how other advisors engaged with clients by overwhelming them with data and intelligence. I knew I could take my teaching background into this industry and deliver an entirely different experience. When I joined the leadership team in 2018 I knew I could make an even greater impact on the next generation of advisors by teaching them the same skill set. I am an entrepreneur at the core who has built an advisor team from scratch and takes pride in the mentoring I do for my advisors. I also focus on paving the way for women advisors to find success in an historically male dominated industry.

My father, before he retired, was the most successful salesperson I've ever met and I saw how he treated his customers when I joined him on "Take Your Daughter to Work Day". I knew his approach and genuine care for bringing value to his customers was his differentiator. He worked his tail off but also never missed a single basketball game or diving meet. I always knew I wanted to have a career where I could also make an impact on others' lives but not have to sacrifice my time with my family. I channel his work ethic and success every day.

I am originally from Boston, so when I’m not working I’m most likely found skiing or watching the New England Patriots. I also enjoy playing basketball, spending time with family and friends, and watching my alma mater Georgetown Hoyas. My husband and I live in Aldie, VA and have two sons, ages 12 and 2.

email carrie